Amazon India - ‘This Could be You’
Step into life at Amazon India and explore what it really means to work at one of the world’s most dynamic organizations. This short-form video series reimagines the traditional job description, helping candidates move beyond written listings to understand the role, the mindset, and the everyday realities of being an Amazonian. Designed to work across functions and job IDs, the films give candidates a clear, engaging view of what a typical day looks like, and what it takes to grow and thrive at Amazon.
What did we do here?
As Amazon India looked to scale video job descriptions across roles, we partnered with the employer branding team to build a flexible, repeatable video format. We developed the campaign and series identity, “This Could Be You,” and worked closely with internal teams to understand multiple job descriptions and translate them into clear, compelling scripts. From preparing participants ahead of the shoot to planning tight, back-to-back production days and delivering on compressed timelines, we handled the project end-to-end; creating a fast, informative video series designed to attract the right talent at scale.