The journey for the ITC B-Natural Tender Coconut Water DVC began with a Pre-Production Meeting with the client and agency, where we delved deep into understanding the product, brand language, and objectives. Our director-the passionate Mario Jerome, collaborated closely with us crafting the script and treatment, ensuring that we stay true to the product's tagline and essence. It was an inspiring moment when the concept took shape, and we couldn't wait to bring it to life.