IndusInd Bank National Women’s T20 Cricket Tournament for the Blind

Cricket in India is more than a sport; it’s an emotion! Each shot and match is a reason to celebrate. However, blind cricket presents an equally intense experience. Players rely on skill, instincts, and the sound of a ball with bearings. This world showcases resilience and talent, highlighting cricket's true spirit. Blind cricket struggles for attention compared to sighted versions, making awareness campaigns vital. The 40-day digital marketing campaign for the IndusInd Bank National Women’s T20 Cricket Tournament for the Blind (2025) amplified its reach and brought it into the spotlight.

As the agency taking care of promoting this incredible event, we not only produced video content to reflect on the tournament, but also designed creatives for the campaign to disseminate vital information to the audience, generating larger interest and support for the tourney. Take a look at the content below, and read more at Our Blog